Website Audit Redesign Concept

Before & After (55 Seconds)

What we changed

• Removed 'Brands' and 'Employment' from navigation bar and moved employment to the footer.

• Add a static header at the top to always make sure the visitor has easy reach to a phone number.

• Added a CTA to the navigation bar

• Made the navigation bar animation quicker when scrolling up

• Changed the imagery to something less stock looking. -
  This should be professional photos from the company. Instead of stock images.

• Shortened the about section so the visitor can visually see the "What we do" section encouraging them to scroll on.

• Cleaned up the Footer

• Expanded 'Custom Sheet Metal' with a CTA to encourage users to visit this new section as this can be good business venture.

• Cleaned up the 'Why' Section to allow easy skimming.

This was an audit performed for a local website that was missing key lead generation tactics. We did not want to completely change the look of the website as that can ultimately hurt a company with dropped sales, confused visitors, etc. Instead we kept the same sections, changed the generic headlines into something designed to convert and added Strong lead magnet call to actions. In the end we are left with this beautiful redesign concept for a website that is meant to turn visitors into leads and leads $$$.

Tools We Used
Our Experience
Our Brain
Design Fundamentals
Proven Website Lead Generation Techniques
Framer

The Outcome:
More Leads. More Conversions. More Sales. Clear CTA's. Less stock looking imagery. A clear user journey.